At the beginning of the collaboration, Type G had no established visual identity. I developed the art direction, logo, and overall visual language from scratch, shaping a distinct aesthetic that reflects her sound and presence. While photography was provided, all visual direction and editing were fully led by me.
The press kit itself was designed as an interactive PDF, combining layout, typography, and imagery into a cohesive digital document. It includes embedded links directing viewers to external platforms such as SoundCloud, allowing for a more dynamic and accessible experience.
As part of the project, I also designed a riders page integrated within the press kit. This element provides essential information for bookings while maintaining consistency with the overall visual identity, contributing to a complete and professional representation of the artist.
