NOMA
Brand
NOMA
Brand
NOMA is a full brand identity project developed from the ground up, focused on crafting a refined and cohesive visual language rather than the product itself. The project explores the essence of simplicity, balance, and emotion through form, typography, and materiality, resulting in a calm, minimal system where every element is intentionally designed to communicate a quiet, sensory presence.
The Hello Phone project was my first exploration into 3D design, focused on creating an advertisement within a fully built digital environment. Starting with an existing Hello Kitty phone, I transformed a familiar object into something unexpected and character-like through animation and storytelling. This project became a key learning curve, where I developed foundational skills in modelling, rigging, lighting, and camera work.
NOMA BRAND
The NOMA identity is built as a flexible logo system, including a primary logotype, a vertical variation, and a standalone brand mark. Each version is designed to work across different formats while maintaining consistency, with the brand mark acting as a minimal, recognisable core of the identity.
BrandingBranding
The NOMA identity is built as a flexible logo system, including a primary logotype, a vertical variation, and a standalone brand mark. Each version is designed to work across different formats while maintaining consistency, with the brand mark acting as a minimal, recognisable core of the identity.
The packaging is designed as a fully unfolded layout of the chocolate bar box, revealing the complete structure in one continuous composition. Each variant features a distinct pattern that reflects its flavour and emotional tone, while the consistent grid and typography maintain a cohesive, unified system.
PackagingPackaging
The packaging is designed as a fully unfolded layout of the chocolate bar box, revealing the complete structure in one continuous composition. Each variant features a distinct pattern that reflects its flavour and emotional tone, while the consistent grid and typography maintain a cohesive, unified system.
The packaging is designed as a fully unfolded layout of the chocolate bar box, revealing the complete structure in one continuous composition. Each variant features a distinct pattern that reflects its flavour and emotional tone, while the consistent grid and typography maintain a cohesive, unified system.
The postcard series extends the brand into a collectible format, using the same fluid patterns to express each flavour and emotion. Designed as tactile, visual pieces, they translate the identity beyond packaging, allowing the brand to exist as a keepsake rather than just a product.
Post cardsPost cards
The postcard series extends the brand into a collectible format, using the same fluid patterns to express each flavour and emotion. Designed as tactile, visual pieces, they translate the identity beyond packaging, allowing the brand to exist as a keepsake rather than just a product.
The poster brings together the brand’s key elements into a single, atmospheric composition, expressing NOMA’s emotional and sensory identity.
PosterPoster
The poster brings together the brand’s key elements into a single, atmospheric composition, expressing NOMA’s emotional and sensory identity.
The online presence extends the brand into a digital experience through a series of promotional videos and a landing page proposal. Together, they translate NOMA’s visual and emotional identity into motion and interaction, creating a cohesive, immersive environment across digital platforms.
Online presenceOnline presence
Online presenceOnline presence
The online presence extends the brand into a digital experience through a series of promotional videos and a landing page proposal. Together, they translate NOMA’s visual and emotional identity into motion and interaction, creating a cohesive, immersive environment across digital platforms.
get in touch
Open to selected freelance projects, collaborations, and creative opportunities. For commissions, partnerships, or professional enquiries, please get in touch.
contact me
get in touch
Open to selected freelance projects, collaborations, and creative opportunities. For commissions, partnerships, or professional enquiries, please get in touch.
contact me
get in touch
Open to selected freelance projects, collaborations, and creative opportunities. For commissions, partnerships, or professional enquiries, please get in touch.